Wair see value where others see waste
Utilizing textile waste to create sustainable, modern and unique sneakers
Lili has recently returned from London, where she studied Sustainability, Entrepreneurship and Design at Brunel University. Here she wrote her dissertation about the opportunities of upcycling textile waste and developed the idea of Wair based on this. Instead of getting a job after graduating, she chose to take a chance on Wair and turn her dissertation project into a startup. Here we have her with IMPACTR talking about her journey.
In Lili's words:
Circularity is at the heart of everything we do at Wair. Not just in terms of upcycling textile waste, but throughout the whole lifecycle of our shoes. Every design decision is therefore made with the aim to create a shoe that can be recirculated at the end of it’s lifespan. From using the already existing textile waste to carefully selecting suppliers that use non-toxic and less resource intensive materials. Every part of the shoe (from the soles to the laces) is chosen to create a shoe with as low an environmental impact as possible. Socially responsible production is a given for us, and we want to go further by empowering people with the opportunities that the practise of upcycling represents. Through our upcycling workshops, we are building awareness and giving people the opportunity to be a part of the solution.
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